Reggaeton Without Grammys 2019

Reggaeton Without Grammys 2019

The surprise to see the list of nominees for the 2019 Grammy Awards was disappointing due to the lack of nominations for Latino artists, since the most popular genre on Spotify this year was undoubtedly reggaeton. The Academy apologized in the sense that the nominations are made by the voting members, and made it clear that the responsibility lay with the independent labels as they were not members and thus could nominate their artists. The only representative nomination for the genre is Cardi B for Record of the Year for “I Like It.”

It is somewhat difficult to explain because the success of the urban genre at the international level is evident, as we can see in this graph of the 10 most viewed videos on YouTube in 2018:

  1. “Te Boté” Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna – 1.45 billion
  2. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 1.40 billion
  3. Maroon 5 feat. Cardi B, “Girls Like You” – 1.39 billion
  4. Daddy Yankee, “Dura” – 1.19 billion
  5. Ozuna & Romeo Santos, “El Farsante” (Remix) – 1.11 billion
  6. Becky G, Natti Natasha, “Sin Pijama” – 1.11 billion
  7. El Chombo feat. Cutty Ranks, “Dame Tu Cosita” – 947 million
  8. Drake, “God’s Plan” – 890 million
  9. Reik feat. Ozuna & Wisin, “Me Niego” – 736 million
  10. Ozuna & Manuel Turizo, “Vaina Loca” – 688 million

***

Reggaeton sin Grammys 2019

La sorpresa al ver la lista de nominados a los premios Grammy 2019 fue decepcionante por la falta de nominaciones a artistas latinos, ya que el género más popular en Spotify este año fue sin lugar a dudas el reggaeton. La Academia se excusó en el sentido que las nominaciones las hacen los  miembros votantes, y dejo claro que la responsabilidad era de los sellos independientes al no ser miembros y así poder nominar a sus artistas. La única nominación representativa del género es la de Cardi B a Record of the Year por “I Like It.”

Es algo difícil de explicar porque es evidente el éxito del género urbano a nivel internacional como lo podemos ver en esta gráfica de los 10 videos más vistos en Youtube en el 2018:

  1. “Te Boté” Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna – 1.45 billion
  2. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 1.40 billion
  3. Maroon 5 feat. Cardi B, “Girls Like You” – 1.39 billion
  4. Daddy Yankee, “Dura” – 1.19 billion
  5. Ozuna & Romeo Santos, “El Farsante” (Remix) – 1.11 billion
  6. Becky G, Natti Natasha, “Sin Pijama” – 1.11 billion
  7. El Chombo feat. Cutty Ranks, “Dame Tu Cosita” – 947 million
  8. Drake, “God’s Plan” – 890 million
  9. Reik feat. Ozuna & Wisin, “Me Niego” – 736 million
  10. Ozuna & Manuel Turizo, “Vaina Loca” – 688 million

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www.musicjunkietv.com

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